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Design Trends and Collaboration with your Designer

Introduction:

Graphic and web design play a pivotal role in shaping the visual identity of businesses and individuals alike. In this era of digital dominance, a skilled designer goes beyond creating aesthetically pleasing visuals – they craft a narrative, evoke emotions, and establish a brand’s unique voice. If you find yourself in the midst of a quest for a graphic and web designer in Los Angeles, this article is your guide to not only staying ahead of design trends but also ensuring a harmonious collaboration for maximum results.

The Dynamic Canvas of Design Trends:

Design trends are like the tides,

Things you’ll need when hiring a web designer

If you don’t already have a website for your company, it’s high time you started preparing yourself for one. If the past year has taught us anything, it’s that the world is moving online at a rapid pace and the prediction of “in the future there will be two kinds of businesses — one with an effective website, and one with no business at all” is fast becoming a reality.

Let’s assume that you’ve decided you need a new site, whether it’s to refurbish your old one, or to build a brand new one. Let’s also assume that you’ve done some due diligence and found yourself a good web developer or designer or agency to help you with the process.

Visual Content

Content is king… blah blah blah… we’ve all heard it before. But are you really putting the appropriate amount of effort into your visual content? Do you recognize the importance of it?

According to Content Marketing World, “Brands need to invest in talented designers and writers.”

Ok. Sure. That’s a great idea. They also said that “To stand out, you need excellent creative content.”

Here’s why: With the endless amount of stock photography and predesigned templates and what not available online nowadays, it’s easy to find semi-creative, non-specific-to-your-brand stuff. But all those items are also available to everyone else in the world.

So your brand is probably just gonna end up looking just like the other guy.

Infographics for articles

I’ve recently been hired to create some infographics for writers to place with their articles. Here’s an example for Entrepreneur Magazine.

The article is centered around transforming a business from a “legacy organization” to a “legendary organization” and the updating of strategic thinking to keep up with technology and online communities of today.

Infographics, as a general rule, should be simple and easy to follow in terms of message. They’re a quick visual summary of a bigger picture (so to speak) and should communicate the larger concepts in succinct graphic representations. Style is not necessarily predetermined, and a designer has certain freedoms in that regard.

Web Design Trends

Websites follow trends all the time. A while ago it was hard to find a website that didn’t have some kind of Flash animation. That went the way of the Dodo pretty fast as technology caught up and mobile companies refused to integrate flash players on devices. We also saw the seemingly meteoric rise of do-it-yourself websites based on templates, and the use of WordPress with better and better themes as the years passed. From a design standpoint, form usually followed function, as well as how easily it could be integrated.

Here are some of the trends that are we’re seeing now in the web design world.

Header layouts

Whereas the trend in the past has been to have an almost full screen slider at the top of your design,

Rogue Magazine

After some time of being away from magazine design, an opportunity came my way to work as Art Director on Rogue Magazine.

I jumped at the chance because it’s been a while, and I really do enjoy working in that format. The last job I had in publishing was in South Africa, working for a nationwide magazine.

I have to say, I’m really proud of the work and hope people enjoy it. It’s a very cool mag. You can find issues of the magazine here >> www.theroguemag.com/shop

Christian Fletcher logo

Christian Fletcher is the definition of counter-culture. He’s a tattooed surf rock punk who broke the rules and shattered the status-quo. In the late 1980’s he was one of the first to take surfing above-the-lip and was even quoted in the surf video “Wave warriors” as saying “I’m trying to ride my skateboard on the water.”

The connection between surf and skate is not a new concept. But the absolute disregard for the then-blossoming neon, clean-cut 1980s surf culture was seen as a slap in the face by the surf industry.

They were trying to establish the respectability of a new professional sport. A new World Tour with events year round,

Google Algorithm to change in favor of Mobile-Friendly websites

The Google Algorithm is set to change in about a week, and it will be rewarding Mobile-Friendly websites. Here’s some helpful info and what you need to know:

Google announced the change on its Webmaster Central Blog in February and has done a thorough job preparing marketers and website owners to predict how the change may affect their site and search traffic.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant,

The anatomy of a logo

It’s an election year coming up in 2016 and the campaigns have already begun (sort of). I came across this article about Hillary Clinton’s logo and it got me thinking.

I’ve seen some excellent, very “politically appropriate” logos out there before. They tend to not stray very far from the basic, capitalized, serif font, red, white and blue color scheme. Solid. Reliable. Trustworthy… All the things you want the public to have the impression of when you’re running for a government position.

Ok so here’s Hillary’s new logo:

It reminds me of something that I wrote in another post about the basics of design.

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